Privacy Policy

This Privacy Policy describes how FL Pure H2O ("FL Pure H2O", "we", "us", or "our") collects, uses, and protects your information when you visit or interact with our website at https://flpureh2o.com (the "Site"), including any forms you submit to request quotes, water tests, or product information.

1. Who we are

FL Pure H2O provides water filtration and purification solutions for residential and commercial customers in Florida. This Privacy Policy applies to the information we collect through our Site and any related landing pages used to promote our services, schedule consultations, or request quotes.

2. Information we collect

We collect information that you provide directly to us, as well as certain information automatically when you use the Site.

2.1 Information you provide

When you interact with our Site, you may choose to provide us with the following types of personal information:

  • Contact details such as your name, email address, and phone number
  • Service details such as your address or service area, property type, and information about your current water system
  • Appointment preferences, including desired dates and times for water tests or consultations
  • Any other information you choose to provide in free-text fields (e.g., questions or comments about our systems and services)

2.2 Information collected automatically

When you visit our Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site. This may include:

  • Device and browser information (such as IP address, browser type, operating system, and device identifiers)
  • Usage data (such as pages viewed, links clicked, time spent on pages, and referring/exit pages)
  • Approximate location information derived from your IP address
  • Information collected through cookies and similar tracking technologies (see "Cookies and tracking technologies" below)

3. How we use your information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide customer support
  • To schedule, confirm, and manage water tests, consultations, and service appointments
  • To prepare and send quotes or recommendations related to water filtration systems and services
  • To send you important service, safety, or account-related communications
  • To send you marketing communications about promotions, offers, or new services, where permitted by law and your preferences
  • To analyze Site performance and improve how our Site, services, and marketing campaigns function
  • To detect, prevent, and protect against fraud, abuse, or unauthorized activities
  • To comply with applicable legal obligations and enforce our terms, policies, and agreements

4. Legal bases for processing (if you are in the EEA/UK)

While FL Pure H2O primarily serves customers in the United States, if you access the Site from the European Economic Area (EEA), the United Kingdom, or similar jurisdictions, our legal bases for processing your personal information include:

  • Your consent (for example, when you opt in to receive marketing communications)
  • Performance of a contract (for example, when we provide quotes or services you request)
  • Compliance with a legal obligation (for example, record-keeping or responding to lawful requests)
  • Our legitimate interests (for example, to improve our Site, prevent fraud, and promote our services), provided these interests are not overridden by your data-protection rights

5. Cookies and tracking technologies

We may use cookies, pixels, and similar tracking technologies to:

  • Help the Site function correctly
  • Understand how visitors use our Site and measure marketing performance
  • Remember your preferences over time
  • Deliver or measure personalized ads on third-party platforms, where applicable

You can typically set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of the Site may not function properly. Where required by law, we will request your consent before placing certain cookies or similar technologies on your device.

6. How we share your information

We do not sell your personal information. We may share your information with:

  • Service providers and business partners who help us operate the Site, manage leads, schedule appointments, provide customer support, process communications, or run analytics and advertising tools
  • Professional advisors (such as lawyers, accountants, or auditors) as needed for legitimate business purposes
  • Potential buyers or other third parties in connection with a merger, acquisition, or other business transaction involving all or part of our business
  • Government authorities, law enforcement, or other third parties when we believe disclosure is necessary to comply with the law, protect our rights, or respond to a legal process

7. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing services, complying with our legal obligations, resolving disputes, and enforcing our agreements. The specific retention period may vary based on the type of data and applicable legal requirements.

8. How we protect your information

We use reasonable technical and organizational measures to protect the personal information we collect and store. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for using strong, unique passwords and for safeguarding any credentials associated with your interactions with us.

9. Your choices and rights

Depending on where you live, you may have certain rights regarding your personal information. These can include the right to:

  • Access the personal information we hold about you
  • Request correction or update of inaccurate or incomplete information
  • Request deletion of your information, subject to certain legal exceptions
  • Object to or restrict certain processing of your information
  • Withdraw consent where we rely on your consent to process your information
  • Opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly

To exercise these rights, please contact us using the details provided in the "How to contact us" section below. We may need to verify your identity before responding to your request, and certain rights may be limited by applicable law.

10. Children’s privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information as soon as possible. If you believe a child has provided us with personal information, please contact us immediately.

11. Third-party websites and services

Our Site may contain links to third-party websites, services, or platforms (for example, social media pages or external booking tools). We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services you visit or use.

12. International transfers

FL Pure H2O is based in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries that may have different data-protection laws than your country. Where required by law, we will implement appropriate safeguards to protect your information when it is transferred internationally.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice. Your continued use of the Site after any changes means you accept the updated Privacy Policy.

14. How to contact us

If you have any questions about this Privacy Policy or how we handle your personal information, or if you would like to exercise your privacy rights, you can contact us at:

FL Pure H2O
Email:[email protected]
phone: +1 407-605-3803

This Privacy Policy is provided for general informational purposes based on how FL Pure H2O operates its website and typical digital marketing tools. It does not constitute legal advice. For specific compliance needs (for example, under state, national, or international privacy laws), you should consult with a qualified legal professional.